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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Brand Extension"
~subject:"Product quality"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Vision : the journal of business perspective
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Vision
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ERIM Report Series Research in Management
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic perspectives : IJEP
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Paradigm : the journal of Institute of Management Technology
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Schmalenbach Business Review (sbr)
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Symphonya. Emerging Issues in Management
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The journal of brand management : an international journal
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Young consumers : insight and ideas for responsible marketers
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Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
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2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
3
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
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