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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Business-to-business marketing"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Consumer behaviour
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The journal of product innovation management : an international publication of the Product Development & Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
5
Modernes Marketing für Studium und Praxis
3
Journal of marketing
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
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ESCP-EAP working paper
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Forschungsbericht zum Marketing
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Fundamentals of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neue betriebswirtschaftliche Forschung : Nbf
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Schriften zu Dialogmarketing 'revisited'
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer eBook Collection / Business and Economics
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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
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