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~isPartOf:"The journal of services marketing"
~person:"De Chernatony, Leslie"
~subject:"Bank"
~subject:"Brand image"
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The journal of services marketing
European journal of marketing : EJM
3
Working paper series / The City University Business School
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The journal of product & brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of advertising research
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Journal of business economics and management
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Journal of euromarketing
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Journal of marketing management : MM
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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Working paper series / City University Business School
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The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
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