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~isPartOf:"The journal of services marketing"
~person:"Gordon, Ross"
~subject:"Australia"
~subject:"Social marketing"
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Social marketing
Brand image
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The journal of services marketing
Marketing theory
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International journal of nonprofit and voluntary sector marketing
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Critical marketing : defining the field
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
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