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~isPartOf:"The journal of services marketing"
~person:"Herrmann, Andreas"
~person:"Johnson, Lester W."
~person:"Mattila, Anna S."
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Beziehungsmarketing
8
Relationship marketing
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Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Herrmann, Andreas
Johnson, Lester W.
Mattila, Anna S.
Banik, Shanta
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Hansen, John D.
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The journal of services marketing
International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
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