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The journal of services marketing
International Marketing Review
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International business review : the official journal of the European International Business Academy
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The University of Auckland Business School Research Paper Series
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Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Schlosser, Francine K.
;
McNaughton, Rod B.
- In:
The journal of services marketing
23
(
2009
)
4
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009525749
Saved in:
2
Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Schlosser, Francine K.
;
Mcnaughton, Rod B.
- In:
The journal of services marketing
23
(
2009
)
4
,
pp. 236-248
Persistent link: https://www.econbiz.de/10008272442
Saved in:
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