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The journal of services marketing
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Retaining and divesting customers: an exploratory study of right customers, "at-risk" right customers, and wrong customers
Woo, Ka-shing
;
Fock, Henry K.Y.
- In:
The journal of services marketing
18
(
2004
)
2-3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10007101438
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