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~isPartOf:"The journal of supply chain management : a global review of purchasing and supply"
~language:"eng"
~person:"Kleinaltenkamp, Michael"
~person:"Lusch, Robert F."
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Betriebliche Wertschöpfung
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Lieferkette
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Service-Dominant Logic
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Kleinaltenkamp, Michael
Lusch, Robert F.
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The journal of supply chain management : a global review of purchasing and supply
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Review of marketing research
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Die Betriebswirtschaft : DBW
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Fundamentals of business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business & Industrial Marketing
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Journal of business market management : jbm
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Journal of business research : JBR
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Journal of international marketing
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Journal of macromarketing
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Journal of retailing
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Major theoretical debates and contemporary issues in marketing theory
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Management information systems : mis quarterly
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing theory
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Marketing-mix strategies - product strategy and promotion strategy
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The SAGE handbook of marketing theory
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Volume 21, Issue 2
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Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
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