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~isPartOf:"The marketing review"
~person:"Bang, Nguyen"
~person:"Law, Chun Hung Roberts"
~subject:"Markenimage"
~subject:"Tourism marketing"
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Markenimage
Tourism marketing
Brand image
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Brand management
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Consumer behaviour
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Anti-brand
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Attachment
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Beziehungsmarketing
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Dark side
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Literature review
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Muslim consumers
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Bang, Nguyen
Law, Chun Hung Roberts
Sarkar, Abhigyan
2
Agrawal, Richa
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Agrawal, Shivan
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Al-Hajla, Ali Homaid
1
Andronikidis, Andreas
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Bajpai, Naval
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Balaji, M. S.
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Baumann, Chris
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Brown, Stephen
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Burmann, Christoph
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Chadwick, Simon
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Cian, Luca
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Das, Gopal
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Datta, Biplab
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Dawra, Jagrook
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Decker, Reinhold
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Ekinci, Yuksel
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Ferdous, Ahmed Shahriar
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Gilani, Hasan
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Gray, David
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Guin, Kalyan Kumar
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Hussain, Rahim
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Khan, Imran
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Krishna, G. Radha
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Leicht, Thomas
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Mathur, Sameer
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Maurya, Harshit
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Melewar, T. C.
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The marketing review
Journal of business research : JBR
3
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
International journal of hospitality management
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
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Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
2
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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