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~isPartOf:"The marketing review"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Rahman, Zillur"
~subject:"Brand image"
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Brand image
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Rahman, Zillur
Bang, Nguyen
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The marketing review
Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
3
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
The journal of product & brand management
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AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
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International review on public and non-profit marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Medien im Marketing : Optionen der Unternehmenskommunikation
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The international journal of bank marketing : IJBM
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
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