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~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~person:"Finney, R. Zachary"
~person:"Gedenk, Karen"
~person:"Schmitt, Bernd"
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Finney, R. Zachary
Gedenk, Karen
Schmitt, Bernd
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Journal of business research : JBR
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Handbook on brand and experience management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of marketing communications
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Review of marketing research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of brand management : an international journal
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The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
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(pp. 197-204)
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2016
Persistent link: https://www.econbiz.de/10011593198
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