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~isPartOf:"The service industries journal"
~person:"Popp, Bastian"
~subject:"Betriebliche Wertschöpfung"
~subject:"Brand management"
~subject:"Dienstleistungssektor"
~subject:"Electronic Commerce"
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Betriebliche Wertschöpfung
Brand management
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Service-Dominant Logic
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customer loyalty
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customer satisfaction
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customer-company identification
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Popp, Bastian
Horbel, Chris
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Nätti, Satu
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The service industries journal
Gabler Research / Marken- und Produktmanagement
1
International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
1
Journal of strategic marketing
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Sport management review
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
2
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
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