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~isPartOf:"The silver market phenomenon : business opportunities in an era of demographic change"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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The silver market phenomenon : business opportunities in an era of demographic change
The silver market phenomenon : marketing and innovation in the aging society
7
The aging consumer : perspectives from psychology and marketing
6
The aging consumer : perspectives from psychology and economics
5
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
After sixty : marketing to baby boomers reaching their big transition years
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
2
Breaking new ground in theory and practice
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
After the great recession : the struggle for economic recovery and growth
1
Ageing in Europe - supporting policies for an inclusive society
1
Baltic Business and Socio-Economic Development 2007 : 3rd International Conference Tallinn, Estonia, June 17-19, 2007
1
Brand management in emerging markets : theories and practice
1
Contemporary consumer culture theory
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Data-Driven Decision Making
1
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
1
Digital transformation and innovative services for business and learning
1
Gesundheitsökonomie und Wirtschaftspolitik : Festschrift zum 70. Geburtstag von Prof. Dr. Dr. h.c. Peter Oberender
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of consumer psychology
1
Handbook of research on consumer behavior change and data analytics in the socio-digital era
1
Handbook of research on management and strategies for digital enterprise transformation
1
Harvard business review : HBR
1
Investing in health : the social and economic benefits of health care innovation
1
Issues in Islamic banking
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marketing in the new global order : challenges and opportunities
1
Quantitative marketing techniques and analyses
1
Recalibrating retirement spending and saving
1
Research findings in the economics of aging
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Selected papers July 2011 Business & Economics Society International Conference ; Volume 2, issue 1
1
The Routledge companion to identity and consumption
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
Transformative consumer research for personal and collective well-being
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How baby-boomers in the United States anticipate their aging future : implications for the silver market
Silverstein, Merril
;
Abramson, Alexis
- In:
The silver market phenomenon : business opportunities …
,
(pp. 55-69)
.
2008
Persistent link: https://www.econbiz.de/10003748512
Saved in:
2
Changing consumer values and behavior in Japan : adaptation of Keio Department Store Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 225-241)
.
2008
Persistent link: https://www.econbiz.de/10003748530
Saved in:
3
The discovery and development of the silver market in Germany
Enste, Peter
;
Naegele, Gerhard
;
Leve, Verena
- In:
The silver market phenomenon : business opportunities …
,
(pp. 325-339)
.
2008
Persistent link: https://www.econbiz.de/10003749513
Saved in:
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