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~isPartOf:"Theoretical developments in marketing"
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Theoretical developments in marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of business research : JBR
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Journal of Business Research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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The Oxford handbook of business and the natural environment
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Advances in nonprofit marketing : a research annual
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International journal of nonprofit and voluntary sector marketing
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Journal of Consumer Research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Marketing letters : a journal of research in marketing
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The FTC's emerging theory of consumer protection via increased information
Scammon, Debra L.
;
McNeill, Dennis L.
;
Preston, Ivan L.
- In:
Theoretical developments in marketing
,
(pp. 133-137)
.
1980
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