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~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~subject:"Online-Handel"
~subject:"Retail trade"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Baal, Sebastian van
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Gruber, Elke
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brick & mortar shopping in the 21st century
7
Emotional, sensory, and social dimensions of consumer buying behavior
7
Electronic retailing
6
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Handbook of research on consumer behavior change and data analytics in the socio-digital era
4
Handbook of research on retailer-consumer relationship development
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Multichannel-Management
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advanced technologies management for retailing : frameworks and cases
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbuch Multi-Channel-Marketing
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Marketing in a digital world
3
Marketing in the new global order : challenges and opportunities
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
The Routledge companion to digital consumption
3
The future of social commerce : trends for the web 2020 ; trend report 2007/2008
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
2
Big data analytics in operations and supply chain management
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Challenges for the trade of Central and Southeast Europe
2
Channel strategies and marketing mix in a connected world
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
Data mining for design and marketing
2
E-adoption and socio-economic impacts : emerging infrastructural effects
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ECONIS (ZBW)
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1
Consumer Confusion im stationären Handel
Liebmann, Hans-Peter
;
Gruber, Elke
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 88-101)
.
2007
Persistent link: https://www.econbiz.de/10003468076
Saved in:
2
Betriebsformen des Einzelhandels : ein Wechsel von der Anbieter- zur Konsumentenperspektive
Purper, Guido
;
Weinberg, Peter
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 127-142)
.
2007
Persistent link: https://www.econbiz.de/10003468088
Saved in:
3
Zum Einfluss von Verkaufsfläche und Standort auf die Einkaufswahrscheinlichkeit
Lademann, Rainer
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 143-162)
.
2007
Persistent link: https://www.econbiz.de/10003468093
Saved in:
4
Die Bedeutung von Online-Shops in Multi-Channel-Unternehmen : eine Analyse aus Konsumentensicht
Hudetz, Kai
;
Baal, Sebastian van
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 555-576)
.
2007
Persistent link: https://www.econbiz.de/10003468273
Saved in:
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