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~isPartOf:"Theorie und Praxis der Werbung in den Massenmedien"
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Advertising media
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Werbeträger
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Amstutz, Priska
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Dahlem, Stefan
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Eberle, Sibylle
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Theorie und Praxis der Werbung in den Massenmedien
Journal of advertising research
13
SpringerLink / Bücher
8
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of promotion management : JPM
6
Media-Perspektiven
6
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Quantitäten und Qualitäten in der Mediaplanung - Stand und Problematik des Intermediavergleichs
Kliment, Tibor
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 19 - 34)
.
2005
Persistent link: https://www.econbiz.de/10014556057
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Kalkuliertes Gefühl - Grundlagen und Praxis der Werbeträgerauswahl
Dahlem, Stefan
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 35 - 58)
.
2005
Persistent link: https://www.econbiz.de/10014556058
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3
Werbeträger in der Schweiz: ein Vergleich mit Deutschland und ein Blick in die Zukunft
Eberle, Sibylle
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 59 - 69)
.
2005
Persistent link: https://www.econbiz.de/10014556059
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