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~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Japutra, Arnold"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand
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Brand association strength
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Brand concept mapping
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Brand management
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Destination management
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Destinationsmanagement
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Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
International marketing review
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
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International journal of market research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
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