Pranić, Ljudevit; Praničević, Daniela Garbin; … - In: Tourism and Hospitality Management 20 (2014) 1, pp. 45-60
The Purpose – An evaluation of 197 hotel websites in Croatia was conducted to determine whether hotels in this economically lagging transition country exploit the potentials of the Internet as a marketing tool. Design/Methodology/Approach – A team of 30 trained assistants evaluated the...