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~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~person:"Qu, Hailin"
~subject:"Beziehungsmarketing"
~subject:"Hochschule"
~subject:"Theory"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Brand
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Brand extension
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Dienstleistungsqualität
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Qu, Hailin
Böser, Stefanie
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Mahasuweerachai, Patcharaporn
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Ogbeide, Godwin-Charles A.
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Tourism and hospitality research : the surrey quarterly review
International journal of hospitality management
4
Journal of hospitality marketing & management
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International journal of contemporary hospitality management
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The Cornell hospitality quarterly
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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