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~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~subject:"Markenimage"
~subject:"Tourismuswirtschaft"
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Markenimage
Tourismuswirtschaft
Beziehungsmarketing
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Brand
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Brand extension
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Brand loyalty
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Brand management
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Consumer behaviour
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Dienstleistungsqualität
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Hotel brand extension
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Markentransfer
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brand attitude
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brand reputation
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Mahasuweerachai, Patcharaporn
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Qu, Hailin
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Tourism and hospitality research : the surrey quarterly review
International journal of contemporary hospitality management
2
Journal of travel and tourism marketing
2
Tourism management : research, policies, practice
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism economics : the business and finance of tourism and recreation
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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