Mucunska, Dafinka; Nakovski, Dejan - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 67-75
played a fundamental role in the growth of the entire catering business. Digital marketing has changed the way people … the hotel business. In order to understand the essence of the use of digital marketing in the hotel business, the central … business." This thesis aims to highlight the basic attributes of digital marketing and its channels, focusing in particular on …