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~isPartOf:"Tourism management : research, policies, practice"
~person:"Dev, Chekitan S."
~person:"Okumus, Fevzi"
~subject:"Brand"
~subject:"Competitive strategy"
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Tourism management : research, policies, practice
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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