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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Emotion"
~subject:"Event leverage"
~subject:"Rural tourism"
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Tourism management : research, policies, practice
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
6
International journal of hospitality management
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of event and festival management
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Stand und Perspektiven der Eventforschung
2
Tourism management perspectives : TMP
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts and the market
1
Customer Experience : Forum Dienstleistungsmanagement
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Fontys Venlo - publication of applied sciences
1
Forum Sportwissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation and product development in tourism : creating sustainable competitive advantage
1
Innovative marketing : IM
1
International journal of contemporary hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of sport management and marketing : IJSMM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kommunikationspolitik im 21. Jahrhundert
1
Marketing theory
1
Megatrend review : the international review of applied economics
1
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
1
Organization : the critical journal of organization, theory and society
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ECONIS (ZBW)
7
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1
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
2
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
3
Role of trust, emotions and event attachment on residents' attitudes toward tourism
Ouyang, Zhe
;
Gursoy, Dogan
;
Sharma, Bishnu
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 426-438
Persistent link: https://www.econbiz.de/10011746726
Saved in:
4
Farming and tourism enterprise : experiential authenticity in the diversification of independent small-scale family farming
Di Domenico, MariaLaura
;
Miller, Graham
- In:
Tourism management : research, policies, practice
33
(
2012
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10009408458
Saved in:
5
Investigating the role of festivalscape in culinary tourism : the case of food and wine events
Mason, Michela C.
;
Paggiaro, Adriano
- In:
Tourism management : research, policies, practice
33
(
2012
)
6
,
pp. 1329-1336
Persistent link: https://www.econbiz.de/10009576028
Saved in:
6
The role of social identification and hedonism in affecting tourist re-patronizing behaviours : the case of an Italian festival
Grappi, Silvia
;
Montanari, Fabrizio
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1128-1140
Persistent link: https://www.econbiz.de/10009161067
Saved in:
7
Implementing integrated rural tourism : an event-based approach
Panyik, Emese
;
Costa, Carlos
;
Rátz, Tamara
- In:
Tourism management : research, policies, practice
32
(
2011
)
6
,
pp. 1352-1363
Persistent link: https://www.econbiz.de/10009270659
Saved in:
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