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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Marketing management"
~subject:"Tourismusmarketing"
~subject:"USA"
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Marketing management
Tourismusmarketing
USA
Brand management
62
Markenführung
62
Brand image
40
Markenimage
40
Tourism marketing
24
Destination management
21
Destinationsmanagement
21
Consumer behaviour
20
Konsumentenverhalten
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Social web
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Internet marketing
14
Online-Marketing
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Pike, Steven
4
Baloglu, Seyhmus
2
Campo, Sara
2
Jiménez-Barreto, Jano
2
Nicolau, Juan Luis
2
Rubio Benito, Natalia
2
Aro, Kaisa
1
Barcelos, Renato Hübner
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Berenguer Contrí, Gloria
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Bianchi, Constanza
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Bianco, Simone
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Ekinci, Yuksel
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Filieri, Raffaele
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Tourism management : research, policies, practice
Industrial marketing management : the international journal for industrial and high-tech firms
119
The journal of brand management : an international journal
71
Journal of business research : JBR
67
The journal of business & industrial marketing
58
The journal of product & brand management
56
Journal of business-to-business marketing
36
Journal of strategic marketing
32
European journal of marketing : EJM
29
Journal of retailing and consumer services
27
Journal of marketing management : MM
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
SpringerLink / Bücher
23
Journal of travel and tourism marketing
22
Journal of marketing communications
21
Marketing intelligence & planning
16
Cogent business & management
15
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Gabler Edition Wissenschaft
13
Journal of advertising research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of hospitality management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of promotion management : JPM
12
Springer eBook Collection
12
Business horizons
11
Harvard business review : HBR
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of marketing for higher education
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International marketing review
10
Journal of destination marketing & management
10
Journal of marketing theory and practice
10
Journal of promotion management : innovations in planning and applied research
10
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ECONIS (ZBW)
31
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1
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
Saved in:
4
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
5
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
8
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
9
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
10
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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