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~isPartOf:"Tourism management : research, policies, practice"
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Tourism management : research, policies, practice
The journal of business & industrial marketing
12
Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing : vor, während und nach der Messe
5
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Aufgaben und Ziele der Messen in Deutschland
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Journal of business-to-business marketing
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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Göttinger handwerkswirtschaftliche Studien
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Ifo-Schnelldienst
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Ifo-Studien zu Handels- und Dienstleistungsfragen
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Innovatives Markenmanagement
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Kompetenztransfer im Investitionsgütermarketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Schriftenreihe Marketing, Management
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Anstöße aus dem Bremer Perspektiven-Labor
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Current issues in international entrepreneurship
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European journal of marketing : EJM
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Field guide to case study research in business-to-business marketing and purchasing
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Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Measuring the efficiency of trade shows : a Spanish case study
Alberca Oliver, María del Pilar
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 127-137
Persistent link: https://www.econbiz.de/10010499484
Saved in:
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