//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Event marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Event marketing
Event-Marketing
15
Tourism
8
Tourismus
8
Tourism industry
7
Tourismuswirtschaft
7
Big event
6
Großveranstaltung
6
Tourism marketing
6
Tourismusmarketing
6
Beziehungsmarketing
5
Holiday behaviour
5
Relationship marketing
5
Urlaubsverhalten
5
Consumer behaviour
4
Konsumentenverhalten
4
Sport event
4
Sportveranstaltung
4
Brand image
3
Markenimage
3
Agrotourismus
2
Brand management
2
Customer satisfaction
2
Destination management
2
Destinationsmanagement
2
Event
2
Event sector
2
Event tourism
2
Gastgewerbe
2
Hospitality industry
2
Kundenzufriedenheit
2
Management
2
Markenführung
2
Rural tourism
2
Sport
2
Sports
2
Veranstaltung
2
Veranstaltungswirtschaft
2
Changes over time
1
Chinese (People)
1
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Language
All
English
15
Author
All
Muskat, Birgit
2
Prayag, Girish
2
Taheri, Babak
2
Afifi, Galal M. H.
1
Ali, Faizan
1
Amiot, Thomas
1
Backman, Kenneth
1
Bazzanella, Filippo
1
Bichler, Bernhard Fabian
1
Brun, Isabelle
1
Carneiro, Maria João
1
Chen, Han
1
Chen, Kuan-Chou
1
Chen, Li-Hsin
1
De Carlo, Manuela
1
Gursoy, Dogan
1
Imran Rahman
1
Jones, E.
1
Kashif Hussain
1
Kastenholz, Elisabeth
1
Laing, Jennifer
1
Lau, Ka Lai Kelly
1
Lima, Joana
1
Marques, Carlos Peixeira
1
Morgan, Ashlee
1
Morgan, Nigel
1
Morrison, Alastair M.
1
Nisar, Qasim Ali
1
Pearce, Philip
1
Rajaobelina, Lova
1
Ricard, Line
1
Rossi, Andrea
1
Schnitzer, Martin
1
Sibson, Ruth
1
Sohail, Sundas
1
Su, Po-an
1
Thomas, Huw
1
Thomas, Rhodri
1
Wang, Mei-jung
1
Waqas, Ali
1
more ...
less ...
Published in...
All
Tourism management perspectives : TMP
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collaboration and meta-organisation in event tourism : effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics
Bazzanella, Filippo
;
Bichler, Bernhard Fabian
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209430
Saved in:
2
What drives pilgrims' experiential supportive intentions and desires towards religious destinations?
Nisar, Qasim Ali
;
Waqas, Ali
;
Ali, Faizan
;
Kashif Hussain
; …
- In:
Tourism management perspectives : TMP
43
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013471864
Saved in:
3
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
4
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
5
Consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
(
ed.
);
Prayag, Girish
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013209424
Saved in:
6
Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
;
Amiot, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238252
Saved in:
7
The right brew? : an analysis of the tourism experiences in rural Taiwan's coffee estates
Wang, Mei-jung
;
Chen, Li-Hsin
;
Su, Po-an
;
Morrison, …
- In:
Tourism management perspectives : TMP
30
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10012007868
Saved in:
8
Longitudinal impacts of a recurring sport event on local residents with different level of event involvement
Chen, Kuan-Chou
;
Gursoy, Dogan
;
Lau, Ka Lai Kelly
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 228-238
Persistent link: https://www.econbiz.de/10011942708
Saved in:
9
Festival and event tourism research : current and future perspectives
Laing, Jennifer
- In:
Tourism management perspectives : TMP
25
(
2018
),
pp. 165-168
Persistent link: https://www.econbiz.de/10011840997
Saved in:
10
Event management research : the focus today and in the future
Backman, Kenneth
- In:
Tourism management perspectives : TMP
25
(
2018
),
pp. 169-171
Persistent link: https://www.econbiz.de/10011840998
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->