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Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany
;
Stepchenkova, Svetlana
;
Babalou, Vahideh
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
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