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~isPartOf:"Tourism review"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
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The impact of integrated marketing communications consistency on destination
brand
equity
in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
Tourism destination
brand
equity
, brand authenticity and revisit intention : the mediating role of tourist satisfaction and the moderating role of destination familiarity
Shi, Huike
;
Liu, Yaping
;
Kumail, Tafazal
;
Pan, Liurong
- In:
Tourism review
77
(
2022
)
3
,
pp. 751-779
Persistent link: https://www.econbiz.de/10013368773
Saved in:
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