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~isPartOf:"Trademarks, brands, and competitiveness"
~subject:"Food retailing"
~subject:"Lieferkette"
~subject:"Supplier relationship management"
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Food retailing
Lieferkette
Supplier relationship management
Brand management
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Competition
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Consumer goods industry
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Handelsmarke
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Konsumgüterindustrie
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Lieferantenmanagement
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Markenführung
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Unilever PLC <London>
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Miskell, Peter
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Trademarks, brands, and competitiveness
Journal of retailing and consumer services
10
The international review of retail, distribution and consumer research
8
Journal of agricultural & food industrial organization
5
European journal of operational research : EJOR
4
International journal of production economics
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Transportation research / E : an international journal
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Handelsforschung
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Journal of marketing
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Journal of retailing
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Omega : the international journal of management science
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Reihe: Marketing, Handel und Management
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SpringerLink / Bücher
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Australasian marketing journal
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BestMasters
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Decision sciences : DS
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European review of agricultural economics : ERAE
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Gabler Research
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Innovatives Markenmanagement
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Journal of business research : JBR
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Journal of euromarketing
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Review of industrial organization : RIO
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
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Advertising: media, marketing and consumer demands
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
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Berichte aus der Betriebswirtschaft
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CESifo Working Paper
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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Diversity in European marketing : text and cases
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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