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~isPartOf:"Trademarks, brands, and competitiveness"
~subject:"USA"
~type_genre:"Book section"
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Trademarks, brands, and competitiveness
The economics of forest disturbances : wildfires, storms, and invasive species
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Trademark litigation : pragmatic tactics and techniques of winning
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Brand management ; Vol. 1
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Cross-cultural and critical perspectives on brands
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Scanner data and price indexes
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Brand management ; Vol. 4
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Brands and brand management : contemporary research perspectives
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Consumer brand relationships : meaning, measuring, managing
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Design thinking : integrating innovation, customer experience and brand value
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Disrupt together : how teams consistently innovate
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Engaging consumers through branded entertainment and convergent media
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Enhancing knowledge development in marketing ; Vol. 21
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European pork chains : diversity and quality challenges in consumer-oriented production and distribution
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Handbook of partial least squares : concepts, methods and applications
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Handbook of research in international marketing
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International advertising and communication : current insights and empirical findings
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International marketing ; Vol. 2
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International marketing in the fast changing world
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Memorable customer experiences : a research anthology
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Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
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Psychology of branding
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Systems analysis in forestry and forest industries
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The handbook of crisis communication
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Trademarks and their role in innovation, entrepreneurship and industrial organization
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Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009758701
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2
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2010
Persistent link: https://www.econbiz.de/10003972908
Saved in:
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