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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Bilgram, Volker"
~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Markenführung"
~type:"article"
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Bilgram, Volker
Strebinger, Andreas
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Baumgarth, Carsten
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
The journal of product & brand management
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
1
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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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