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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Chan-Olmsted, Sylvia M."
~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Markenführung"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Chan-Olmsted, Sylvia M.
Strebinger, Andreas
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Baumgarth, Carsten
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
JMM : the international journal on media management
2
Journal of media business studies
2
Asia Pacific journal of marketing and logistics
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Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
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