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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Dens, Nathalie"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Advertising effects
1
Analysis of variance
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Brand extension
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Consumer behaviour
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Konsumentenverhalten
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Markentransfer
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Dens, Nathalie
Strebinger, Andreas
4
Baumgarth, Carsten
2
Esch, Franz-Rudolf
2
Keusch, Florian
2
Mayerhofer, Wolfgang
2
Annen, Raphael
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Baetzgen, Andreas
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Ballhausen, Marcus
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Bekmeier-Feuerhahn, Sigrid
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Bilgram, Volker
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Chan-Olmsted, Sylvia M.
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Dabic, Marina
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Feige, Stephan
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Franzen, Ottmar
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Füller, Johann
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Gilch, Kim
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Harder, Thomas
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Hattke, Judith
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Kazimova, Leyla
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Koch, Giordano
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Köhler, Isabelle
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Köhler, Richard
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Langer, Thomas
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Lischka, Gesa
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Mahrenholz, Peter John
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Mittermaier, Reinhard
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Möhlenbruch, Dirk
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Pelsmacker, Patrick de
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Pitz, Julia
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Rapp, Maximilian
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Rath, Johannes
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Redler, Jörn
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Schmidt, Marco
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Schnedlitz, Peter
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
3
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
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