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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Keusch, Florian"
~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Markenführung"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Visualisierung von Ähnlichkeitsurteilen zu Unternehmen und Marken
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 53-54
Persistent link: https://www.econbiz.de/10003719858
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Positionierung von Marken
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 60-62
Persistent link: https://www.econbiz.de/10003674524
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