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~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Brand"
~subject:"Viral marketing"
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Brand
Viral marketing
Advertising effects
34
Werbewirkung
34
Consumer behaviour
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Deutschland
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Germany
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Austria
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Advertising
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Werbung
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Brunner, Christian Boris
1
Esch, Franz-Rudolf
1
Gawlowski, Dominika
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Gierl, Heribert
1
Goertz, Susanne
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Großmann, Tina
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
35
Journal of marketing communications
26
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
21
Journal of retailing and consumer services
18
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
9
Journal of the Academy of Marketing Science
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing intelligence & planning
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of consumer marketing
5
Cogent business & management
4
International journal of consumer studies
4
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Australasian marketing journal
3
Electronic commerce research
3
EuroMed journal of business
3
European journal of marketing
3
European journal of operational research : EJOR
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ECONIS (ZBW)
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1
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
2
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
3
Positionierung von Biermarken
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003674520
Saved in:
4
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
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