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~isPartOf:"Transfer : Zeitschrift für Kommunikation und Markenmanagement"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"lit"
~language:"msa"
~person:"Gierl, Heribert"
~person:"Khare, Arpita"
~subject:"Consumer behaviour"
~subject:"Einkaufszentrum"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Einkaufszentrum
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Communication
1
Customer satisfaction
1
Designation of origin
1
Dienstleistungsqualität
1
Herkunftsbezeichnung
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Kommunikation
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Service quality
1
Werbewirkung
1
Werbung
1
attitudes
1
beauty filters
1
brand attitudes
1
christmas spirit
1
digital communication
1
emojis
1
influencer marketing
1
originality
1
parodic advertisements
1
product-relatedness of advertising
1
service quality
1
social media
1
topic of conversation
1
trustworthiness
1
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Type of publication
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Article
2
Type of publication (narrower categories)
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Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
2
Language
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Bulgarian
German
English
Lithuanian
Malay (macrolanguage)
Author
All
Gierl, Heribert
Khare, Arpita
Alt, Thomas
1
Bilstein, Nicola
1
Decker, Reinhold
1
Esch, Franz-Rudolf
1
Flaswinkel, Anne Mareike
1
Haltmayer, Vanessa
1
Hein, Sebastian
1
Kraus, Vanessa
1
Krause, Franziska
1
Kristal, Samuel
1
Mahadevan, Jochen
1
Moldovanu, Vladimir
1
Mueller-Klockmann, Torsten
1
Rump, Markus
1
Sarstedt, Marko
1
Schlereth, Christian
1
Schnurr, Benedikt
1
Schroll, Roland
1
Souka, Mohamed
1
Toth, Laura
1
Zinkann, Reinhard Christian
1
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
Marketing : ZFP ; journal of research and management
16
International journal of business competition and growth : IJBCG
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of international consumer marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The international review of retail, distribution and consumer research
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Asia Pacific journal of marketing and logistics
3
International journal of Indian culture and business management
3
International journal of services and operations management
3
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of Asia Pacific business
1
Journal of Indian business research
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
2
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1
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
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