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~isPartOf:"Transfer : Zeitschrift für Kommunikation und Markenmanagement"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Communication
1
Customer satisfaction
1
Designation of origin
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Dienstleistungsqualität
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Herkunftsbezeichnung
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Internal communication
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Interne Kommunikation
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Internet marketing
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Kommunikation
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Online-Marketing
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Relationship marketing
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Service quality
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Werbewirkung
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Werbung
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brand attitudes
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digital communication
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emojis
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originality
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parodic advertisements
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service quality
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Aufsatz in Zeitschrift
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Gierl, Heribert
Ko, Eunju
Haltmayer, Vanessa
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Hein, Sebastian
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Kristal, Samuel
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
Marketing : ZFP ; journal of research and management
5
Journal of business research : JBR
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of advertising : the quarterly review of marketing communications
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
International journal of advertising : the review of marketing communications
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International marketing review
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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