Dumortier, Jerome; Siddiki, Saba; Carley, Sanya; … - In: Transportation Research Part A: Policy and Practice 72 (2015) C, pp. 71-86
Energy-saving technologies have a difficult time being widely accepted in the marketplace when they have a high initial purchase price and deferred financial benefits. Consumers might not realize that, in the long-run, the financial benefits from reduced energy consumption offset much or all of...