//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Transportation research / E : an international journal"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digitale Plattform"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Digital platform
37
Digitale Plattform
37
E-commerce
24
Electronic Commerce
24
Online retailing
17
Online-Handel
17
Lieferkette
14
Supply chain
14
Game theory
11
Spieltheorie
11
Distribution channel
9
Vertriebsweg
9
Online platform
7
Einzelhandel
5
Network economics
5
Netzwerkökonomik
5
Retail trade
5
Consumer behaviour
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Preismanagement
4
Pricing strategy
4
Product quality
4
Produktqualität
4
Service quality
4
Channel selection
3
E-commerce platform
3
Platform operations
3
Share Economy
3
Sharing economy
3
Social Web
3
Social web
3
Asymmetric information
2
Asymmetrische Information
2
Blockchain
2
Brand
2
Cargo shipping
2
Co-opetition
2
Crowdfunding
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hu, Huaqing
1
Li, Jie
1
Lin, Jun
1
Lyu, Gaoyan
1
Wang, Kai
1
Xi, Chenyang
1
Zhang, Qiao
1
Zhuang, Guomian
1
more ...
less ...
Published in...
All
Transportation research / E : an international journal
European journal of marketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Australasian marketing journal
1
China-focused cases : selected winners of the CEIBS global case contest
1
Colombo business journal : international journal of theory & practice
1
Electronic commerce research
1
European research studies
1
Global marketing strategies for the promotion of luxury goods
1
Information systems research : ISR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of services technology and management
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service management
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
2
Store brand introduction under platform financing and competition
Wang, Kai
;
Lin, Jun
;
Zhang, Qiao
;
Li, Jie
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014382078
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->