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~isPartOf:"UTB"
~person:"Griffith, Garry R."
~person:"Jayne, Thomas S."
~person:"McDonald, Malcolm"
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Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
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2007
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4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003547438
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Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
;
Tomczak, Torsten
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1990
Persistent link: https://www.econbiz.de/10004076087
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