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~isPartOf:"UTB"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"United States"
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Beziehungsmarketing
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Marketingmanagement
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Lehrbuch
2
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1
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1
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Marketingcontrolling
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Sander, Matthias
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UTB
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
195
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
122
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Springer eBook Collection / Business and Economics
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
1
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Marketing concept - the St. Gallen management approach
Bieger, Thomas
-
2015
-
1st edition
Persistent link: https://www.econbiz.de/10014010596
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2
Marketing-Management : Märkte, Marktforschung und Marktbearbeitung
Sander, Matthias
-
2011
-
2., komplett überarb. Aufl.
Persistent link: https://www.econbiz.de/10009617641
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3
Marketing-Management : Märkte, Marktinformationen und Marktbearbeitung ; mit Übersichten
Sander, Matthias
-
2004
Persistent link: https://www.econbiz.de/10004947653
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