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~isPartOf:"UTB / Betriebswirtschaftslehre"
~isPartOf:"[Oldenbourg Lehrbücher für Ingenieure]"
~person:"Haas, Jürgen"
~person:"Pepels, Werner"
~subject:"Marktkommunikation"
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Pepels, Werner
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Marketingkommunikation
Pepels, Werner
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2011
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2., überarb. Aufl.
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