Maas, Peter; Graf, Albert - Institut für Versicherungswirtschaft <Sankt Gallen> - 2007
customer value con-
cept has become one of the most popular approaches among business managers
and marketing researchers … the University of St. Gallen, Institute of Insurance Economics, Kirchlistrasse 2,
9010 St. Gallen, Switzerland, E … depend
on that.” A customer’s perception of the company’s business model can also be a
positive (or negative) driver of …