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~isPartOf:"Understanding marketing : a European casebook"
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Everdingen, Yvonne Maria van
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Understanding marketing : a European casebook
Journal of business research : JBR
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International journal of hospitality management
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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Consumer brand relationships : meaning, measuring, managing
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ERIM Report Series Research in Management
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ERIM report series research in management
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
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Psychology & marketing
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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The journal of brand management : an international journal
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The mixed blessings of the Euro
Everdingen, Yvonne Maria van
;
Pruyn, Ad
- In:
Understanding marketing : a European casebook
,
(pp. 65-72)
.
2000
Persistent link: https://www.econbiz.de/10001638858
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Rocking the boat at MTV : dealing with market fragmentation
Meyer, Ron
;
Pruyn, Ad
- In:
Understanding marketing : a European casebook
,
(pp. 129-138)
.
2000
Persistent link: https://www.econbiz.de/10001638965
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