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~isPartOf:"Universia business review : UBR"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Internet marketing
Konsumentenverhalten
Beziehungsmarketing
1
Consumer behaviour
1
Customer experience
1
Customer profitability
1
Customer satisfaction
1
Customer value
1
Digital channels
1
Digitalisierung
1
Digitization
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Kundenwert
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Kundenzufriedenheit
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Omni-channel customer management
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Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Arroniz, Iñigo
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Campos, Tontxu
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Melero, Iguácel
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Narvaiza, Lorena
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Ruiz de Olano, David
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Universia business review : UBR
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
7
Journal of travel and tourism marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of services marketing
3
Journal of interactive marketing
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Cross-cultural buyer behavior
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
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MSI reports : working paper series
1
Psychology & marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism management perspectives : TMP
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
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