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~isPartOf:"Universia business review : revista trimestral de Dirección de Empresas"
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Navarro-Bailón, María Angeles
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Universia business review : revista trimestral de Dirección de Empresas
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Cómo crear una campaña de comunicación integrada : propuesta metodológica a través del nivel de consistencia del mensaje : a methodology for designing consistent messages
Navarro-Bailón, María Angeles
;
Delgado-Ballester, Elena
; …
- In:
Universia business review : revista trimestral de …
26
(
2010
),
pp. 150-167
Persistent link: https://www.econbiz.de/10003984514
Saved in:
2
Cómo crear una campaña de comunicación integrada : propuesta metodológica a través del nivel de consistencia del mensaje
Navarro-Bailón, María Angeles
;
Delgado-Ballester, Elena
; …
- In:
Universia business review : revista trimestral de …
26
(
2010
),
pp. 150-167
Persistent link: https://www.econbiz.de/10009947959
Saved in:
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