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~isPartOf:"Wertschöpfung im Handel"
~subject:"Markenführung"
~type_genre:"Article"
~type_genre:"Book section"
~type_genre:"Government document"
~type_genre:"Multi-volume publication"
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Markenführung
Betriebliche Wertschöpfung
7
Value creation
7
Einzelhandel
6
Retail trade
6
Deutschland
5
Germany
5
Brand management
1
Corporate Social Responsibility
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Corporate social responsibility
1
Customer integration
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Distribution channel
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Erfolgsfaktor
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Globalisierung
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Globalization
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Handelsmarke
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International market entry
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Internationaler Markteintritt
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Kundenintegration
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Nachhaltigkeit
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Preismanagement
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Pricing strategy
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Store brand
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German
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Becker, Jan-Michael
1
Schnittka, Oliver
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Völckner, Franziska
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Wertschöpfung im Handel
Brands and branding
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business-to-business marketing management : strategies, cases and solutions
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Enhancing knowledge development in marketing ; Vol. 21
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of research on small and medium enterprises in developing countries
1
Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
The Oxford handbook of supply chain management
1
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ECONIS (ZBW)
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Wertschöpfung durch Handelsmarken
Becker, Jan-Michael
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Wertschöpfung im Handel
,
(pp. 84-101)
.
2014
Persistent link: https://www.econbiz.de/10010257719
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