Chidlow, Agnieszka; Morgan-Thomas, Anna; Ghauri, Pervez N. - William Davidson Institute, University of Michigan - 2010
Following the work undertaken by Hult el al., (2008) on data equivalence in cross-cultural international business … International Business Studies from 2000-2008.The results show that, despite the existence of a well established theoretical … frameworks for mail survey data collection by Don Dillman (1978, 1999), international business researchers have not been inspired …