//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management"
~language:"deu"
~person:"Acharya, Viral V."
~person:"Asongu, Simplice A."
~person:"Corsten, Hans"
~person:"Heidorn, Thomas"
~person:"Huber, Frank"
~person:"Stulz, René M."
~person:"Sucky, Eric"
~subject:"Sponsorship"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Sponsorship
Deutschland
17
Germany
17
Consumer behaviour
15
Konsumentenverhalten
15
Theorie
11
Theory
11
Beziehungsmarketing
9
Marketing
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Estimation
7
Schätzung
7
Brand image
6
Markenimage
6
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Automotive industry
4
Customer satisfaction
4
Kfz-Industrie
4
Kundenzufriedenheit
4
Brand
3
Customer value
3
Erfolgsfaktor
3
Kundenwert
3
Markenartikel
3
Sponsoring
3
Success factor
3
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Experiment
2
Handelsmarke
2
Innovation
2
Inter-firm cooperation
2
Kundenmanagement
2
Product differentiation
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Fallstudie
Mehrbändiges Werk
Non-commercial literature
Graue Literatur
3
Arbeitspapier
1
Working Paper
1
Language
All
German
Author
All
Acharya, Viral V.
Asongu, Simplice A.
Corsten, Hans
Heidorn, Thomas
Huber, Frank
Stulz, René M.
Sucky, Eric
Matthes, Isabel
2
Klatte, Faye
1
Regier, Stefanie
1
Vetter, Vanessa
1
Vollhardt, Kai
1
Institution
All
Center of Market Oriented Product and Production Management
1
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business goes Broadway : Kultursponsoring und die Konsequenzen für die Kunst
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Klatte, Faye
-
2008
Persistent link: https://www.econbiz.de/10003752792
Saved in:
2
Sportsponsoring effektiv einsetzen : zu den Auswirkungen von Sponsoringmaßnahmen auf Einstellung und Kaufabsicht der Verbraucher
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
; …
-
2005
Persistent link: https://www.econbiz.de/10003297818
Saved in:
3
Die Masse macht's? : Effizienz des Sponsorings von Sportevents
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712337
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->