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~isPartOf:"Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management"
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Search: subject_exact:"Brand management"
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Brand management
5
Markenführung
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3
Germany
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Advertising effects
2
Automotive industry
2
Consumer behaviour
2
Inter-firm cooperation
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Athletes
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Huber, Frank
5
Vogel, Johannes
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Meyer, Frederik
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Becker, Carsten
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Kiesewetter, Christian
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Lalwani, Dhwani
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Lennartz, Wolfgang
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Regier, Stefanie
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
5
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1
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
2
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
3
Teamwork : die Bedeutung von Markenallianzen für die Akzeptanz von Mobile Marketing
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2008
Persistent link: https://www.econbiz.de/10003726710
Saved in:
4
Einer für Alle oder Alle für Einen? : die Auswirkungen von Gemeinschaftswerbung auf den Erfolg innovativer Produkte unterschiedlicher Marken ; eine kausalanalytische Studie am Beis...
Vogel, Johannes
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634998
Saved in:
5
Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
;
Sauer, Silke
-
2006
Persistent link: https://www.econbiz.de/10003301751
Saved in:
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